A CASE STUDY: a hotel in athens, greece
the client's pain point:
" Asian travellers are increasing over the years, but we don't know how to attract the quality ones?"
Our client is currently facing a challenge regarding the potential of attracting more Asian travelers to boost their sales. They are uncertain about the feasibility and effectiveness of targeting this specific market segment. They would like to slowly enter the market as pioneer but are unclear on the local specificities.
Our Approach
The Marketing Maturity Analysis (MMA) practice:
A practice that is developed by Google and The Boston Consulting Group (BCG), we start by assessing the current marketing practices and procedures of the hotel. Based on this evaluation, we compare it against industry benchmark and develop a comprehensive marketing procedure that outlines the necessary steps, roles, and responsibilities for effective marketing execution.
We delve into the hotel's past data, including customer records, booking patterns, and market trends. Through data analysis, we identify patterns, customer preferences, and untapped market segments. This analysis helps us identify market entry points and opportunities for the hotel to target specific customer segments and tailor marketing strategies accordingly.
our solution
Rebranding
We work with the hotel to develop a strong brand identity and positioning that resonates with the target audience. This includes brand messaging, visual identity, and storytelling that highlight the unique selling points and value proposition of the hotel. We ensure consistent branding across all marketing channels to build brand recognition and differentiation.
Market Entry Strategy, Campaign Build and New Asia Media Channels creation
We manage the hotel's presence on popular social media platforms such as Instagram, WeChat and Xiaohongshu. We create engaging content, run targeted campaigns, and engage with potential customers to build brand awareness and drive traffic to the hotel's website.
MORE industry EXPERIENCES
MARKETING AUTOMATION FOR A resort in greece
" Everyone researches online now, especially after Covid, but posting content in every channel uses so much time. "
We understand the importance of streamlining and automating marketing management processes to maximize efficiency and effectiveness. We recently assisted a hotel in Turkey in automating their marketing management, replacing futile manual practices with an automation tool. Sample scope on how we have helped:
- Assessment of Current Marketing Practices and future state design
- Selection of an Automation & Customer Relationship Management Tool
- Data Management and Segmentation
- Implement Marketing Automation (e.g. Content automation, Email marketing )
- Campaign Management and Reporting
- Workflow Automation and Efficiency
- Training and Support
Achieving
+95% Hotel Occupacy Rate
+97% Customer Satisfaction Index
+80% Employee Satisfaction
-30% Operation Cost